Notes from inside the work

I write about how business goals become AI systems inside companies, what I am learning, and what I got wrong. No fixed schedule. Just an email when I have something useful to say.

What you'll get

Field notes from someone in the middle of the work. I move between founders, teams, and technology to deploy company brains and autonomous systems, then write about the decisions, mistakes, and useful patterns that come out of it.

Things I tend to write about:

→ Systems I am building and what deployment taught me

→ How to carry a founder's direction through the teams and the technical build

→ Tools and workflows I find genuinely useful

→ What is changing about marketing and ecommerce as agents become part of the team