French, self-taught, endlessly curious. I got here through a path nobody would recommend, and I wouldn't change any of it.
I'm a marketer who builds AI agents. I spent years doing the hands-on work for brands, writing copy, running campaigns, testing creatives. Now I combine that experience with agents that can multiply it.
I work with brands to deploy agents into their teams. I make YouTube videos about what I'm learning. And I write about it here when something feels worth sharing.
I live in the French countryside with my wife and our dog. We're expecting our first kid in 2026.
I'm a tinkerer. I can spend three hours trying to make something work just to understand how it works. When AI agents became good enough to do real tasks, I couldn't stop building them.
What surprised me was how much my marketing background mattered. Most people building agents are engineers who don't understand what the agent should actually do. I know what good marketing research looks like. I know what makes copy convert. I know what a support team needs. So when I build an agent, I'm not just connecting APIs. I'm building something that does the work the way it should be done.
That turned out to be rare. The intersection of "understands marketing deeply" and "can build the systems" is a small space. I like it there.
Freedom. Not in a "laptop on a beach" way, but in a "nobody tells me what to work on" way. My biggest value is autonomy, and it's not negotiable.
Deep work. I need three-hour blocks of uninterrupted focus to do my best thinking. That's when the real stuff happens.
Honesty. I don't promise marketing results because marketing results can't be guaranteed. What I can promise is focused work, clear thinking, and the discipline to adapt when something isn't working.
Learning by doing. I'd rather build something wrong and fix it than spend a week planning the perfect approach. You learn more from the building.
No degree. No formal education in anything I do today. I discovered I actually love learning around age 30, which is late, but apparently not too late.
I joined the French army at 18. Infantry. Nine years, multiple deployments. While I was serving, I studied on my own to get construction qualifications, going from no credentials to certified in a few years of evening study. That stubbornness turned out to be useful later.
After the army I ran construction teams for five years. Good work. I learned how to lead people, deliver projects, and deal with clients who change their mind every Tuesday. But I wanted something different.
So I tried building things online. A dropshipping store that took off fast, then fell apart just as fast. Two years of experiments that mostly didn't work. Then a eucalyptus bedsheet brand that I still think was a great product. Customers loved it. I still use those sheets five years later. But the economics were brutal, €30K minimum order for one color, six months to produce. Not sustainable for one person.
Through all of that, I was doing the marketing myself. The copy, the ads, the funnels, the research. An agency founder noticed what I was doing during the bedsheet pre-order campaign and invited me to help with their clients. Six months later I had six clients of my own.
That's how consulting started. Not from a plan, but from people seeing the work and asking for more of it.