Work with me

I help e-commerce and DTC companies deploy AI agents that fit how their teams actually work. Not theoretical, not generic. Built for your people and your workflows.

What I actually do

I figure out where agents can genuinely help your team, then I build and deploy them. Every team is different. A marketing team and a customer support team have completely different needs, and the agents I build reflect that.

Some examples of what that looks like in practice:

→ Research agents that pull competitor data, customer reviews, and market trends automatically. What used to take two days becomes a morning briefing.
→ Content and creative production. Agents that help teams produce more ad copy, product descriptions, email sequences, and creative variations without losing quality or brand voice.
→ Meta Ads and creative testing. Agents that analyze ad performance, identify winning hooks, cross-reference with customer language, and help generate the next round of creatives.
→ Shopify integration. Agents connected to your store that can pull product data, monitor listings, and eventually help with product pages, collections, and descriptions.
→ Reporting and analytics. Agents that combine data from multiple sources (Meta, Google Analytics, Shopify, Klaviyo) into clear summaries your team can actually act on.
→ Customer support agents trained on your products and your tone, handling first-line questions so your team can focus on the complex stuff.
→ QA and monitoring agents that catch issues in reviews, product listings, or operations before they become real problems.

The technology isn't the point. The point is your team gets more done with less friction.

Why me and not someone else

Most people building agents are engineers who don't understand the work the agent is supposed to do. They can connect the APIs but they can't tell if the output is actually good.

I spent years doing the marketing work myself. Writing copy that converts. Running creative tests. Doing deep customer research. When I build a research agent, I know what good research looks like. When I build a content agent, I know what the output needs to feel like.

That combination, deep domain experience plus the ability to build the system, turns out to be uncommon. It means I don't just hand you a tool. I hand you something that does the work the way it should be done.

This works well if

✓ You already have a team doing real work (marketing, support, ops, content)
✓ You want systems, not just more tools or more ideas
✓ You're willing to invest time upfront to build something that compounds
✓ You care about things being done right, not just done fast

Probably not a fit if

✗ You're looking for someone to manage your campaigns day to day
✗ You want overnight results or quick wins
✗ You need a generic chatbot on your website

How it works

I keep it simple. We talk, I learn about your situation, and if it makes sense for both of us, we figure out the scope together. No 47-page proposals. No discovery calls that are actually sales pitches.

I only work with a few brands at a time because this kind of work requires focus. If the timing doesn't work, I'll tell you honestly.

One thing I won't do: promise specific results. Marketing doesn't work that way and anyone who says otherwise is selling you something. What I can promise is focused work, clear thinking, and the discipline to adapt when something isn't working.

Interested? Just email me.

Tell me a bit about your brand and what you're trying to solve. I'll get back to you within a day or two.